Nykaa is stepping up its game by piloting a new 10-minute delivery service in select areas of Mumbai, covering 5% of its stock-keeping unit (SKU) range.
This move comes as Nykaa aims to compete with quick commerce companies like Blinkit, Zepto, and Swiggy Instamart, which are gaining popularity, especially during the festive season. Just last month, Nykaa announced plans to enhance next-day and same-day delivery options to meet rising customer demands for faster services.