Nykaa, a leading beauty platform, has acquired a majority stake in Earth Rhythm, a Gurugram-based clean beauty brand known for its vegan, cruelty-free, and biodegradable products.
This move follows Nykaa's earlier minority investment in 2022. Founded in 2019, Earth Rhythm offers over 250 products, including skincare, hair care, and makeup. Nykaa plans to expand the brand's growth using its expertise in innovation, marketing, and omnichannel distribution. Previously backed by $9.13 million from investors, Earth Rhythm has shown rapid sales growth and strong customer traction.