Ola is launching grocery delivery services via the government-backed Open Network for Digital Commerce (ONDC). This is Ola's third try, after previous failures in 2015 and 2021. The company, led by Bhavish Aggarwal, aims to leverage its success in food delivery, where it holds a 30% market share in key regions like Delhi-NCR and Bengaluru. Ola’s new strategy includes using electric vehicles for logistics to support smaller sellers on the ONDC network, aiming to expand its e-commerce presence.