One97 Communications, the parent company of Paytm, is reportedly considering the integration of a third-party payment application to operate its UPI platform.
This potential move comes amidst regulatory scrutiny over Paytm's dominance in the digital payments sector. By partnering with a third-party app, Paytm aims to address concerns related to fair competition and market dominance. This strategic shift could potentially reshape the landscape of digital payments in India, offering users more options while fostering a more competitive environment in the fintech sector.