PVR INOX has launched South India's largest cinema in Bengaluru's Phoenix Mall of Asia, boasting a 14-screen Megaplex. This cinema introduces cutting-edge premium formats like MX4D, ScreenX, and Insignia, marking a significant milestone for the company. With 172 screens across 26 cinemas in Bengaluru and 219 screens across 37 cinemas in Karnataka, PVR INOX strengthens its foothold in the region. The Megaplex features advanced technologies including 4K laser projection, Dolby Atmos sound, and Volfoni 3D screens, promising an immersive movie experience for audiences. Ajay Bijli, Managing Director of PVR INOX, emphasizes the company's commitment to enhancing cinema experiences.