During Raksha Bandhan, Blinkit and Swiggy Instamart set new sales records, surpassing their 2023 performance. Blinkit CEO Albinder Dhindsa celebrated the platform’s peak sales, noting a remarkable 693 rakhis sold per minute. Blinkit also saw its highest-ever orders per minute and GMV.
Additionally, the platform expanded internationally for the festival, catering to customers in the USA, Canada, and Germany. Swiggy Instamart also reported its highest spend ever on Raksha Bandhan, highlighting the growing trend of last-minute festive shopping through quick commerce platforms.