A survey by Anarock Consumer Sentiment for H1 2023 highlights that real estate is the preferred investment asset class among respondents in India, with over 60% favoring it, marking a 3% increase from the previous survey. In contrast, gold investments have consistently waned, with only 5% of respondents viewing it as their preferred choice. Fixed deposits (FDs), on the other hand, have gained popularity due to rising interest rates.
The stable home loan rates (averaging around 9.15%) have maintained robust housing sentiment. However, 98% of respondents believe that breaching the 9.5% home loan rate mark will significantly impact their buying decisions. Despite increasing property prices and interest rates, 59% of homebuyers prefer mid-range and premium homes in the Rs 45 lakh to Rs 1.5 crore price range. Demand for 3BHK units is steadily rising, with 48% of property seekers preferring them.