In a groundbreaking New Year's Eve, leading food and grocery delivery platforms, including Zomato, Swiggy, Blinkit, and Zepto, experienced unprecedented order volumes. Zomato's CEO, Deepinder Goyal, celebrated their highest-ever single-day orders, with generous tips exceeding Rs 97 lakh.
Swiggy reported record-breaking biryani orders and a surge in Instamart business. Mumbai-based Zepto, a recent unicorn, witnessed a substantial uptick in demand for various products. Simpl's "buy now pay later" app reported a 55% increase in transactions during the celebration period. Beyond metros, cities like Jaipur and Chandigarh also saw significant demand. The festivities saw a shift in order timings, with party preparations starting later in the evening.