Rediff.com has appointed Vishal Mehta as its new Chairman and Managing Director following Infibeam Avenues Ltd.'s acquisition of a 54.01% stake in the company.
Mehta, who also heads Infibeam, will succeed Ajit Balakrishnan, the founder and long-time leader of Rediff. With his background in digital innovation and strategic business development from Amazon, Mehta aims to guide Rediff into new growth areas, particularly in digital payments and financial services. This leadership change also leverages Rediff's substantial user base of over 70 million registered users to introduce AI-powered financial products.