Reliance Brings Shein Back to India with a Local Manufacturing Push

Reliance Brings Shein Back to India with a Local Manufacturing Push

Reliance Retail is reintroducing Chinese fast-fashion brand Shein in India, three years after its app was banned. Shein will act as a technology partner, while Reliance takes full control of operations and data, ensuring all information stays in India under strict security measures. The platform will be hosted in India, and data will be inaccessible to Shein. This collaboration aims to boost Indian textiles by involving local manufacturers and suppliers, creating jobs, and promoting handicrafts. Commerce Minister Piyush Goyal emphasized compliance with Indian laws and data localisation rules.

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