Disrupting the OTT Landscape - Reliance Jio Cinema announced free streaming of IPL 2023, which could disrupt the OTT industry in India. This move is expected to create competition for other platforms like Disney+ Hotstar and SonyLIV, which primarily rely on a subscription-based revenue model. Reliance Jio Cinema aims to attract users through exclusive content offerings besides the free IPL streaming, leveraging its massive user base of over 400 million subscribers. Competitors may lower their prices in response to this announcement to retain viewership.