Snapchat will soon begin placing "Sponsored Snaps" in its main Chat tab, positioning ads alongside messages from friends.
These ads, appearing as unread messages, won't trigger push notifications, and opening them will be optional. However, it remains unclear how users can dismiss these ads without viewing them. Snap's advertising business remains small compared to competitors like Meta, and the company is striving to boost revenue and address investor concerns about slow growth. In addition to Sponsored Snaps, advertisers will soon be able to promote places in the Map tab.