Taylor Swift’s Instagram endorsement of Vice President Kamala Harris triggered a surge in voter registrations, driving over 406,000 people to Vote.gov within 24 hours.
This move energized young voters, a key group in the upcoming US presidential election. Swift’s post gained 10.4 million likes, prompting Harris’s campaign to consider further collaborations, especially in key states like Pennsylvania. While celebrity endorsements have had mixed success in elections, Swift's impact is already evident.