Trent's stock jumped 12% over two days, hitting a record high of ₹8,318.25 on the BSE. This surge follows the pilot launch of its lab-grown diamond brand, ‘Pome,’ in select Westside stores across Mumbai, Bengaluru, Hyderabad, and Gurgaon.
The initiative features diamond displays in a kiosk format, allowing customers to engage with the brand. Trent plans to expand the Pome line by creating a dedicated jewelry brand and exclusive outlets. Kotak Equities likened Pome to Zudio in the jewelry sector, emphasizing its “diamonds for all” pricing strategy