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WhatsApp's Big Change: Ads & Subscriptions Incoming

WhatsApp's Big Change: Ads & Subscriptions Incoming

Meta is transforming WhatsApp, which boasts 1.5 billion daily users, by introducing ads and subscription options for businesses. This marks a significant shift from its founders’ original vision against advertising. The new Channels feature allows businesses to post content behind a subscription wall, and ads will appear in the Status section. Importantly, personal chats remain unaffected, ensuring users can still enjoy a private messaging experience. As Meta aims to boost its revenue, the effectiveness of these changes will be assessed in future financial reports.

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