Why Banks End Co-Branded Credit Card Partnerships: Key Reasons Explained

Why Banks End Co-Branded Credit Card Partnerships: Key Reasons Explained

Co-branded credit card partnerships between banks and financial institutions often provide mutual benefits, such as expanding customer bases and offering specialized products. However, these partnerships can end when key factors shift. For instance, RBL Bank recently ended its partnership with Bajaj Finance after both parties realized that the initial synergies no longer existed. Changing market conditions, strategic realignment, and evolving business goals often drive such decisions. As seen with RBL Bank and Bajaj Finance, both partners may mutually agree to end the collaboration when these synergies fade.

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