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Why Puma Became PVMA Across India

Why Puma Became PVMA Across India

Puma surprised its Indian customers by changing its iconic logo to "PVMA" in all stores and digital platforms. This temporary rebranding was a tribute to Virat Kohli, a long-time brand ambassador and celebrated cricketer, ahead of India’s crucial match. Puma highlighted Kohli’s "unstoppable" journey and strong connection with the brand through this creative move. This bold marketing strategy reflects Puma’s commitment to celebrating its association with Kohli while engaging fans uniquely. The campaign demonstrates how brands can effectively leverage star power for greater engagement.

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