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Zepto Shifts to Marketplace Model Before IPO

04 Jan, 2025

Zepto, India’s quick commerce unicorn, is transitioning to a marketplace model ahead of its IPO. The new strategy allows third-party sellers to list products on its platform, broadening its offerings beyond essentials. Zepto will handle warehousing and logistics while third-party sellers expand inventory. This shift comes as the company seeks profitability after losses of ₹390 crore in FY23. With plans to launch the IPO in 2025, Zepto aims to differentiate itself in the competitive quick commerce market by balancing growth and sustainability.

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