Zomato has announced that, starting September 16, restaurants are no longer allowed to use AI-generated images in menus and promotional materials. Restaurants that fail to comply will be removed from the platform. This decision comes as only 10% of Zomato’s 276,000 restaurant partners use AI in some form, with 2% relying fully on AI-created visuals. Zomato views the rise of AI images as a threat to authenticity and has developed tools to distinguish between real and AI images with 90% accuracy. To help restaurants transition, Zomato is offering discounted photoshoots at a cost of Rs 4,000-5,000.