Zomato has announced a significant change in its rider dress code policy following the uproar over its introduction of a 'pure veg' delivery service. CEO Deepinder Goyal stated that all riders, including those for vegetarian orders, will now wear red uniforms, eliminating the previous green dress code for the vegetarian fleet.
This decision aims to ensure the safety of delivery partners who might face issues with residential societies or landlords over food preferences. The move comes after concerns were raised about potential discrimination and inconvenience caused by the green uniform identifying vegetarian orders.