

The mutual fund industry in India is focusing on expanding its reach to B-30 cities, where financial literacy is low. Despite a rise in investor accounts and assets, only 18% of mutual fund assets come from these areas. AMFI is launching specialized programs to enhance financial awareness, including sessions in colleges and partnerships with India Post for greater outreach. They aim to train 10,000 participants in each state, promoting financial independence and investment knowledge. This initiative is crucial for boosting financial inclusion across the country.