
Myntra Faces ED Probe Over FDI Violations
The Enforcement Directorate (ED) has accused Myntra of violating foreign direct investment (FDI) rules by pretending to operate as a wholesale cash-and-carry business while actually engaging in multi-brand retail trading. The agency's investigation revealed that Myntra made significant sales to a related company, Vector E-Commerce, which was part of a corporate strategy to disguise retail operations. Myntra, committed to legal compliance, stated it has not yet received the complaint but is ready to cooperate with authorities. This case highlights ongoing scrutiny of e-commerce platforms in India regarding FDI norms.