Zepto, the quick commerce startup, is in talks to raise $100-150 million from Indian family offices, including Motilal Oswal, aiming for a pre-investment valuation of $4.6 billion. This funding would bring its total capital raised to over $1.5 billion within four months, reflecting growing interest in the quick commerce sector. Recently, Motilal Oswal Asset Management committed around $40 million to this round. The firm has also achieved a $2 billion annualized gross sale run rate, up from $1.5 billion in May. Competitors like Swiggy Instamart and Zomato's Blinkit are challenging Zepto in the market as it prepares for potential IPO plans next year.